MoviePass, MovieCrash

“From show business to no business.”

MoviePass launches as a subscription service promising a movie in theaters every day for ten dollars a month, and for a moment it seems to work. Founder Stacy Spikes (Stacy Spikes) and CEO Mitch Lowe (Mitch Lowe) watch the user base explode while studios panic at the threat to their business model. Muta'Ali constructs the collapse with the precision of an autopsy, showing how the math was always broken and pressure from every direction tore the company apart.